My client wanted to transition their marketing for 2019 to showcase their customers rather then their product. We accomplished this by creating a campaign that highlighted their “Raving Fans”. Each bakery was interviewed and photographed to create a video review and print ads. These reviews and ads were all published leading up to the International Baking Industry Exposition. My role in this campaign was to create an ad template and direct photography to fit both print and digital media, as well as designing the finished booth for the 2019 IBIE Bakery Expo in Las Vegas!
2019 IBIE Bakery Expo Show Guide AD
WP BAKERYGROUP USA 2019 IBIE Booth
I was responsible for all designed graphics for this booth. Graphics included fabric hanging signs, die-cut vinyl lettering, sintra tower inserts, reception kiosk, service counter and storage room walls, as well as, staff uniform t-shirts, name tags, and promotional handouts.